As they typically do, more of Kanye West’s Instagram posts have people talking. Over the last two days, West, or simply “Ye” has posted on Instagram 17 times. Lucky for Pete Davidson, these 17 posts are all in public outrage of his creative partner’s Gap and Adidas.
Earlier today, Ye took to Instagram saying “I’m not even angry anymore I’m focused”. The famous rap singer and clothing designer is coming for Adidas and Gap, for allegedly making products that are too similar to the Yeezy slide and Yeezy Gap/Balenciaga Tee.
In the world of Intellectual Property, accusing someone of trademark infringement is not for the faint of heart. Ye is no stranger to this process; he owns 79 trademarks and has been on both sides of an infringement battle. But now, is he just straight fed up?
Today, Ye seems to be going by just “Angry Ye”. His latest Instagram posts come just a day after he was seen delivering an angry rant in front of Gap Executives. He appears to give executives an ultimatum in which he seeks to take Gap to the “next level” with his own creative direction.
Ye even compares himself to Tom Brady and Gap to his football team. Yet, this “Gap Quarterback” was no team player. He accused the Gap team members of having meetings about “his designs” behind his back and ended the rant in expletives.
In the midst of Ye’s public rage against Gap, his company is filing even more trademarks. This latest filing is for “YZYSPLY” in clothing, a Class 025 mark and Retail stores, retail store services, and on-line ordering services and on-line retail store services available on a global computer network, all of the aforesaid featuring clothing and accessories therefore, footwear and headwaear, a Class 035 mark.
As Ye publicly berades Gap and Adidas, he is taking matters into his own hands to grow Yeezy into an even bigger international clothing company, with retail stores across the globe. He blames his partners for not making permanent enough stores and he plans to open his first outlet on his own, in Atlanta.
In one of five videos Ye has posted in the last day, he urges fans to back him in his ventures saying, “Who would be best to open it? I’ll buy the land and or building then we gonna open up in every state and then internationally. Anyone who has over 10 years retail experience and is ready to change the world post your Instagram handle or store location in the comments and we’ll find you.”
Ye has blurred the line between creative insanity and creative genius, and it’s only a matter of time we find out where on the spectrum his 80th trademark will fall.
*Ye has since deleted any Instagram posts criticizing Gap and Adidas
Legally Beau Monde 