Both Little Caesars and the NFL have happily announced their multi-year partnership. And with less than a month to go before preseason, they’re making sure everyone is Hot-N-Ready for kickoff!
The NFL is no stranger to significant sponsorships, just last season they had 41 league-level corporate sponsors on their roster. So, why is the orange caricature of the late Roman dictator Julius Caesar dancing across our browsers more than other mascots?
Despite being ranked behind both Pizza Hut and Dominos for the title of the largest pizza chain in the world, Little Caesars is replacing the NFL’s former sponsor, Pizza Hut.
Papa Johns first held the title of official pizza sponsor and stood for eight years before their former CEO John Schnatter blamed the company’s declining sales on NFL player protests and ended their agreement.
Then Pizza Hut, 2,000+ units larger than Little Caesars, sponsored the NFL for four seasons.
And while Papa John’s still holds the official pizza sponsorship for the NBA and MLB, it’s a fair fight in the big four right now because Little Caesars is also the official pizza delivery of the NHL. But, extraordinary for corporate sponsorships in the sports world, this particular deal is going viral.
President and CEO of Little Caesars, Dave Scrivano has said, “This partnership aims to enhance the fun of game day by bringing the quality and convenience Little Caesars is known for to NFL fans across the country, and because we’re the value leader in the pizza industry, hungry fans can enjoy weekly Gametime meals at a very affordable price during a time when food prices are on the rise.”
Some might even say, Little Caesars is the underdog of pizza. Is it safe to compare this sponsorship come-up to Cincinnati making it to the Super Bowl?
A stretch, maybe, but you’ll think of me when the Baader-Meinhof bias kicks in and you see Little Caesar’s everywhere. Because trust me they’re on the rise.
Legally Beau Monde 